* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

body {
    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, sans-serif;
    background: #ffffff;
    color: #1a1a1a;
    line-height: 1.6;
}

/* Header */
header {
    background: #ffffff;
    border-bottom: 1px solid #e5e7eb;
    padding: 20px 0;
}

.header-content {
    max-width: 900px;
    margin: 0 auto;
    padding: 0 24px;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.logo {
    font-size: 18px;
    font-weight: 500;
    color: #2563EB;
}

.logo a {
    color: inherit;
    text-decoration: none;
}

.header-meta {
    text-align: right;
    font-size: 13px;
    color: #6b7280;
    line-height: 1.5;
}

/* Hero */
.hero {
    background: #F7F7F7;
    padding: 60px 24px;
    text-align: center;
}

.hero-content {
    max-width: 700px;
    margin: 0 auto;
}

.hero h1 {
    font-size: 36px;
    font-weight: 600;
    margin-bottom: 16px;
    line-height: 1.2;
    color: #1a1a1a;
}

.hero h1 span {
    color: #2563EB;
}

.hero .subtitle {
    font-size: 18px;
    color: #4b5563;
    margin-bottom: 24px;
    line-height: 1.6;
}

.page-analyzed {
    display: inline-block;
    background: #ffffff;
    border: 1px solid #e5e7eb;
    padding: 10px 20px;
    border-radius: 8px;
    font-size: 14px;
    color: #4b5563;
}

.page-analyzed a {
    color: #2563EB;
    text-decoration: none;
    font-weight: 500;
}

/* Content */
.content {
    max-width: 900px;
    margin: 0 auto;
    padding: 48px 24px;
}

.findings-header {
    text-align: center;
    margin-bottom: 48px;
}

.findings-header h2 {
    font-size: 32px;
    font-weight: 600;
    margin-bottom: 8px;
    color: #1a1a1a;
}

.findings-header p {
    font-size: 16px;
    color: #6b7280;
}

/* Findings */
.finding {
    margin-bottom: 48px;
    padding-bottom: 48px;
    border-bottom: 1px solid #e5e7eb;
}

.finding:last-of-type {
    border-bottom: none;
}

.finding-content h3 {
    font-size: 28px;
    font-weight: 600;
    margin-bottom: 32px;
    color: #1a1a1a;
    display: flex;
    align-items: center;
    gap: 16px;
}

.finding-number {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 40px;
    height: 40px;
    background: #2563EB;
    color: white;
    border-radius: 50%;
    font-size: 20px;
    font-weight: 600;
    flex-shrink: 0;
}

.finding-content h4 {
    font-size: 16px;
    font-weight: 600;
    margin-bottom: 12px;
    margin-top: 24px;
    color: #1a1a1a;
}

.current-problem,
.the-fix,
.why-works {
    margin-bottom: 24px;
}

.finding-content p,
.finding-content ul,
.finding-content ol {
    color: #374151;
    font-size: 16px;
    line-height: 1.7;
    margin-bottom: 16px;
}

.finding-content ul,
.finding-content ol {
    padding-left: 24px;
}

.finding-content li {
    margin-bottom: 8px;
}

.finding-content strong {
    font-weight: 600;
    color: #1a1a1a;
}

.metric {
    background: #FEF3C7;
    border-left: 4px solid #F59E0B;
    padding: 12px 16px;
    margin: 16px 0;
    font-weight: 500;
    color: #92400E;
}

/* Simple Footer */
.simple-footer {
    background: #F7F7F7;
    padding: 48px 24px;
    text-align: center;
    border-top: 1px solid #e5e7eb;
}

.simple-footer p {
    font-size: 14px;
    color: #6b7280;
    margin-bottom: 8px;
}

.simple-footer p:last-child {
    margin-bottom: 0;
}

/* Mobile Responsive */
@media (max-width: 768px) {
    .header-content {
        padding: 0 20px;
    }
    
    .logo {
        font-size: 16px;
    }
    
    .header-meta {
        font-size: 11px;
    }
    
    .hero {
        padding: 40px 20px;
    }
    
    .hero h1 {
        font-size: 28px;
        margin-bottom: 12px;
    }
    
    .hero .subtitle {
        font-size: 16px;
        margin-bottom: 20px;
    }
    
    .page-analyzed {
        padding: 8px 16px;
        font-size: 13px;
    }
    
    .content {
        padding: 32px 20px;
    }
    
    .findings-header {
        margin-bottom: 32px;
    }
    
    .findings-header h2 {
        font-size: 24px;
    }
    
    .findings-header p {
        font-size: 14px;
    }
    
    .finding {
        margin-bottom: 32px;
        padding-bottom: 32px;
    }
    
    .finding-content h3 {
        font-size: 22px;
        margin-bottom: 20px;
        flex-direction: column;
        align-items: flex-start;
        gap: 12px;
    }
    
    .finding-number {
        width: 36px;
        height: 36px;
        font-size: 18px;
    }
    
    .finding-content h4 {
        font-size: 15px;
        margin-top: 20px;
    }
    
    .finding-content p,
    .finding-content ul,
    .finding-content ol {
        font-size: 15px;
        line-height: 1.65;
    }
    
    .finding-content ul,
    .finding-content ol {
        padding-left: 20px;
    }
    
    .metric {
        padding: 10px 14px;
        font-size: 14px;
    }
    
    .simple-footer {
        padding: 36px 20px;
    }
    
    .simple-footer p {
        font-size: 13px;
    }
}

/* ODI Report Styles */

.methodology-section {
    background: #F7F7F7;
    padding: 24px;
    border-radius: 8px;
    margin-bottom: 48px;
}

.methodology-section h2 {
    font-size: 24px;
    font-weight: 600;
    margin-bottom: 16px;
    color: #1a1a1a;
}

.methodology-section p {
    font-size: 16px;
    line-height: 1.7;
    color: #374151;
    margin-bottom: 12px;
}

.methodology-section ul {
    padding-left: 24px;
    margin-bottom: 12px;
}

.methodology-section li {
    margin-bottom: 8px;
}

/* ODI Outcome Scores */
.odi-outcome {
    border-left: 4px solid #2563EB;
}

.odi-scores {
    display: flex;
    gap: 24px;
    margin: 24px 0;
    padding: 20px;
    background: #F7F7F7;
    border-radius: 8px;
}

.score-item {
    flex: 1;
    text-align: center;
}

.score-item.highlight {
    background: #FEF3C7;
    border-radius: 8px;
    padding: 8px;
}

.score-label {
    font-size: 13px;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: #6b7280;
    margin-bottom: 8px;
    font-weight: 600;
}

.score-value {
    font-size: 32px;
    font-weight: 700;
    color: #1a1a1a;
}

.score-value.importance {
    color: #2563EB;
}

.score-value.satisfaction {
    color: #6b7280;
}

.score-value.opportunity {
    color: #F59E0B;
}

.outcome-details {
    margin-top: 16px;
    padding-top: 16px;
    border-top: 1px solid #e5e7eb;
}

.outcome-details p {
    margin-bottom: 8px;
}

/* Competitive Gaps */
.competitive-section {
    margin-top: 48px;
    padding-top: 48px;
    border-top: 2px solid #e5e7eb;
}

.competitive-section h2 {
    font-size: 28px;
    font-weight: 600;
    margin-bottom: 12px;
    color: #1a1a1a;
}

.competitive-section > p {
    font-size: 16px;
    color: #6b7280;
    margin-bottom: 32px;
}

.competitive-gap {
    background: #F7F7F7;
    padding: 20px;
    border-radius: 8px;
    margin-bottom: 20px;
    border-left: 4px solid #10B981;
}

.competitive-gap h4 {
    font-size: 18px;
    font-weight: 600;
    margin-bottom: 12px;
    color: #1a1a1a;
}

.competitive-gap p {
    font-size: 15px;
    line-height: 1.6;
    color: #374151;
    margin-bottom: 8px;
}

/* Overserved Section */
.overserved-section {
    margin-top: 48px;
    padding-top: 48px;
    border-top: 2px solid #e5e7eb;
}

.overserved-section h2 {
    font-size: 28px;
    font-weight: 600;
    margin-bottom: 12px;
    color: #1a1a1a;
}

.overserved-section > p {
    font-size: 16px;
    color: #6b7280;
    margin-bottom: 24px;
}

.overserved-table {
    width: 100%;
    border-collapse: collapse;
    background: white;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    overflow: hidden;
}

.overserved-table thead {
    background: #F7F7F7;
}

.overserved-table th {
    padding: 12px 16px;
    text-align: left;
    font-size: 13px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: #6b7280;
}

.overserved-table td {
    padding: 12px 16px;
    border-top: 1px solid #e5e7eb;
    font-size: 14px;
    color: #374151;
}

.overserved-table tr:hover {
    background: #F7F7F7;
}

/* Recommendations */
.recommendations-section {
    margin-top: 48px;
    padding-top: 48px;
    border-top: 2px solid #e5e7eb;
}

.recommendations-section h2 {
    font-size: 28px;
    font-weight: 600;
    margin-bottom: 32px;
    color: #1a1a1a;
}

.recommendation {
    background: #F7F7F7;
    padding: 24px;
    border-radius: 8px;
    margin-bottom: 20px;
    border-left: 4px solid #2563EB;
}

.rec-priority {
    display: inline-block;
    background: #2563EB;
    color: white;
    padding: 4px 12px;
    border-radius: 4px;
    font-size: 12px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 12px;
}

.recommendation h4 {
    font-size: 20px;
    font-weight: 600;
    margin-bottom: 12px;
    color: #1a1a1a;
}

.recommendation p {
    font-size: 15px;
    line-height: 1.6;
    color: #374151;
    margin-bottom: 8px;
}

/* Mobile Responsive - ODI */
@media (max-width: 768px) {
    .odi-scores {
        flex-direction: column;
        gap: 16px;
    }
    
    .score-value {
        font-size: 28px;
    }
    
    .overserved-table {
        font-size: 13px;
    }
    
    .overserved-table th,
    .overserved-table td {
        padding: 10px 12px;
    }
    
    .competitive-section h2,
    .overserved-section h2,
    .recommendations-section h2 {
        font-size: 22px;
    }
}

/* ========================================
   ODI REDESIGN - Visual, Clean, Insightful
   ======================================== */

/* Executive Summary */
.executive-summary {
    background: #F9FAFB;
    border: 2px solid #E5E7EB;
    border-radius: 12px;
    padding: 32px;
    margin-bottom: 48px;
}

.executive-summary h2 {
    font-size: 28px;
    font-weight: 700;
    color: #1a1a1a;
    margin-bottom: 8px;
}

.summary-intro {
    font-size: 15px;
    color: #6B7280;
    margin-bottom: 32px;
}

.top-priorities h3 {
    font-size: 20px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 16px;
}

.priority-cards {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 16px;
    margin-bottom: 32px;
}

.priority-card {
    background: white;
    border: 2px solid #E5E7EB;
    border-radius: 8px;
    padding: 20px;
    transition: all 0.2s ease;
}

.priority-card:hover {
    border-color: #2563EB;
    box-shadow: 0 4px 12px rgba(37, 99, 235, 0.1);
}

.priority-card.priority-1 {
    border-left: 4px solid #DC2626;
}

.priority-card.priority-2 {
    border-left: 4px solid #F59E0B;
}

.priority-card.priority-3 {
    border-left: 4px solid #10B981;
}

.priority-label {
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: #6B7280;
    margin-bottom: 8px;
}

.priority-card h4 {
    font-size: 18px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 12px;
    line-height: 1.3;
}

.impact-brief {
    font-size: 14px;
    color: #4B5563;
    line-height: 1.5;
}

/* Key Insights Grid */
.key-insights h3 {
    font-size: 20px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 16px;
}

.insight-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 16px;
}

.insight {
    background: white;
    border: 2px solid #E5E7EB;
    border-radius: 8px;
    padding: 20px;
    text-align: center;
}

.insight-number {
    font-size: 42px;
    font-weight: 700;
    color: #2563EB;
    margin-bottom: 8px;
    line-height: 1;
}

.insight-label {
    font-size: 14px;
    font-weight: 500;
    color: #6B7280;
    line-height: 1.4;
}

.insight.pattern {
    display: flex;
    align-items: center;
    gap: 12px;
    text-align: left;
}

.insight-icon {
    font-size: 32px;
    line-height: 1;
}

.insight-text {
    font-size: 14px;
    color: #4B5563;
    line-height: 1.5;
}

.insight-text strong {
    display: block;
    color: #1a1a1a;
    font-weight: 600;
    margin-top: 4px;
}

/* Methodology - Simplified Visual */
.methodology-simple {
    background: #F9FAFB;
    border-radius: 12px;
    padding: 32px;
    margin-bottom: 48px;
}

.methodology-simple h2 {
    font-size: 24px;
    font-weight: 700;
    color: #1a1a1a;
    margin-bottom: 24px;
}

.methodology-visual {
    max-width: 600px;
    margin: 0 auto;
}

.matrix-quadrant {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
    margin-bottom: 24px;
}

.quadrant {
    background: white;
    border: 2px solid #E5E7EB;
    border-radius: 8px;
    padding: 24px;
    text-align: center;
}

.quadrant.high-opportunity {
    border-color: #DC2626;
    background: #FEF2F2;
}

.quadrant.low-opportunity {
    border-color: #9CA3AF;
    background: #F9FAFB;
}

.quadrant-label {
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 12px;
}

.quadrant.high-opportunity .quadrant-label {
    color: #DC2626;
}

.quadrant.low-opportunity .quadrant-label {
    color: #6B7280;
}

.quadrant p {
    font-size: 14px;
    color: #4B5563;
    line-height: 1.6;
}

.formula-simple {
    text-align: center;
    font-size: 15px;
    color: #6B7280;
    background: white;
    padding: 16px;
    border-radius: 8px;
    border: 1px solid #E5E7EB;
}

/* Opportunities Section */
.opportunities-section {
    margin-bottom: 48px;
}

.opportunities-section h2 {
    font-size: 28px;
    font-weight: 700;
    color: #1a1a1a;
    margin-bottom: 24px;
}

/* Outcome Cards */
.outcome-card {
    background: white;
    border: 2px solid #E5E7EB;
    border-radius: 12px;
    padding: 24px;
    margin-bottom: 20px;
    transition: all 0.2s ease;
}

.outcome-card:hover {
    box-shadow: 0 4px 16px rgba(0, 0, 0, 0.08);
}

/* Top 3 - Bigger and more prominent */
.outcome-card.top-3 {
    border-width: 3px;
    padding: 32px;
    margin-bottom: 28px;
}

/* Color-coded urgency */
.outcome-card.urgent {
    border-color: #DC2626;
    background: linear-gradient(to bottom, #FEF2F2 0%, white 100%);
}

.outcome-card.high {
    border-color: #F59E0B;
    background: linear-gradient(to bottom, #FFFBEB 0%, white 100%);
}

.outcome-card.medium {
    border-color: #9CA3AF;
}

/* Outcome Header */
.outcome-header {
    display: flex;
    align-items: flex-start;
    gap: 16px;
    margin-bottom: 24px;
}

.outcome-rank {
    background: #2563EB;
    color: white;
    font-weight: 700;
    font-size: 16px;
    padding: 8px 12px;
    border-radius: 6px;
    min-width: 48px;
    text-align: center;
    flex-shrink: 0;
}

.outcome-header h3 {
    font-size: 20px;
    font-weight: 600;
    color: #1a1a1a;
    line-height: 1.4;
    flex: 1;
}

.outcome-card.top-3 .outcome-header h3 {
    font-size: 22px;
}

/* Urgency Badges */
.urgency-badge {
    display: inline-block;
    padding: 6px 12px;
    border-radius: 4px;
    font-size: 11px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-left: auto;
    flex-shrink: 0;
}

.urgency-badge.urgent {
    background: #DC2626;
    color: white;
}

.urgency-badge.high {
    background: #F59E0B;
    color: white;
}

/* Visual Scoring System */
.score-visual {
    margin-bottom: 24px;
}

.score-row {
    display: flex;
    align-items: center;
    gap: 16px;
    margin-bottom: 12px;
}

.score-row:last-child {
    margin-bottom: 0;
}

.score-label {
    font-size: 14px;
    font-weight: 600;
    color: #6B7280;
    min-width: 100px;
}

.score-bar {
    flex: 1;
    background: #F3F4F6;
    border-radius: 8px;
    height: 32px;
    position: relative;
    overflow: hidden;
}

.bar-fill {
    background: #2563EB;
    height: 100%;
    border-radius: 8px;
    transition: width 0.3s ease;
}

.score-bar.importance .bar-fill {
    background: linear-gradient(to right, #3B82F6, #2563EB);
}

.score-bar.satisfaction .bar-fill {
    background: linear-gradient(to right, #10B981, #059669);
}

.score-bar.opportunity .bar-fill {
    background: linear-gradient(to right, #EF4444, #DC2626);
}

.score-number {
    position: absolute;
    right: 12px;
    top: 50%;
    transform: translateY(-50%);
    font-size: 14px;
    font-weight: 700;
    color: #1a1a1a;
}

.score-number.big {
    font-size: 16px;
}

/* Opportunity Row - Stand Out */
.score-row.opportunity-row {
    background: #FEF2F2;
    border: 2px solid #FCA5A5;
    border-radius: 8px;
    padding: 8px;
    margin-top: 16px;
}

.score-row.opportunity-row .score-label {
    color: #DC2626;
    font-size: 15px;
}

/* Outcome Impact */
.outcome-impact {
    background: #F9FAFB;
    border-radius: 8px;
    padding: 16px;
    margin-bottom: 16px;
}

.impact-stat {
    font-size: 14px;
    color: #4B5563;
    margin-bottom: 8px;
    line-height: 1.6;
}

.impact-stat:last-child {
    margin-bottom: 0;
}

.so-what {
    font-size: 14px;
    color: #1a1a1a;
    line-height: 1.6;
    padding-top: 12px;
    border-top: 1px solid #E5E7EB;
    margin-top: 12px;
}

.so-what strong {
    color: #2563EB;
}

/* Competitive Advantage Badges */
.competitive-advantage {
    background: linear-gradient(135deg, #FEF2F2 0%, #FEE2E2 100%);
    border: 2px solid #DC2626;
    border-radius: 8px;
    padding: 16px;
    display: flex;
    align-items: center;
    gap: 12px;
}

.advantage-badge {
    display: inline-block;
    background: #DC2626;
    color: white;
    font-size: 11px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    padding: 8px 12px;
    border-radius: 4px;
    flex-shrink: 0;
    box-shadow: 0 2px 4px rgba(220, 38, 38, 0.3);
}

.advantage-badge.gap {
    background: #F59E0B;
    box-shadow: 0 2px 4px rgba(245, 158, 11, 0.3);
}

.competitive-advantage p {
    font-size: 14px;
    color: #1a1a1a;
    line-height: 1.5;
    font-weight: 500;
}

/* Recommendations - Connected */
.recommendations-connected {
    background: #F9FAFB;
    border-radius: 12px;
    padding: 32px;
    margin-bottom: 48px;
}

.recommendations-connected h2 {
    font-size: 28px;
    font-weight: 700;
    color: #1a1a1a;
    margin-bottom: 8px;
}

.section-intro {
    font-size: 15px;
    color: #6B7280;
    margin-bottom: 24px;
}

.recommendation-card {
    background: white;
    border: 2px solid #E5E7EB;
    border-radius: 8px;
    padding: 20px;
    margin-bottom: 16px;
    transition: all 0.2s ease;
}

.recommendation-card:hover {
    border-color: #2563EB;
    box-shadow: 0 2px 8px rgba(37, 99, 235, 0.1);
}

.recommendation-card.priority-1 {
    border-left: 4px solid #DC2626;
}

.recommendation-card.priority-2 {
    border-left: 4px solid #F59E0B;
}

.recommendation-card.priority-3 {
    border-left: 4px solid #10B981;
}

.rec-header {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-bottom: 12px;
}

.rec-priority-badge {
    background: #2563EB;
    color: white;
    font-size: 12px;
    font-weight: 700;
    padding: 6px 10px;
    border-radius: 4px;
    flex-shrink: 0;
}

.rec-header h3 {
    font-size: 18px;
    font-weight: 600;
    color: #1a1a1a;
    flex: 1;
}

.rec-timeline {
    font-size: 13px;
    color: #6B7280;
    font-weight: 500;
    flex-shrink: 0;
}

/* Connected Recommendations - Visual Link */
.rec-connection {
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 12px;
    padding: 8px 12px;
    background: #EFF6FF;
    border-radius: 6px;
    border-left: 3px solid #2563EB;
}

.connection-arrow {
    font-size: 16px;
    color: #2563EB;
    font-weight: 700;
}

.solves-outcome {
    font-size: 13px;
    color: #1a1a1a;
    font-weight: 600;
}

.rec-impact {
    font-size: 14px;
    color: #4B5563;
    line-height: 1.6;
}

/* Overserved - Don't Build */
.overserved-simple {
    background: #FAFAFA;
    border: 2px dashed #D1D5DB;
    border-radius: 12px;
    padding: 32px;
    margin-bottom: 48px;
}

.overserved-simple h2 {
    font-size: 28px;
    font-weight: 700;
    color: #6B7280;
    margin-bottom: 8px;
}

.overserved-item {
    background: white;
    border: 1px solid #E5E7EB;
    border-radius: 8px;
    padding: 16px;
    margin-bottom: 12px;
}

.overserved-item h4 {
    font-size: 16px;
    font-weight: 600;
    color: #4B5563;
    margin-bottom: 12px;
}

.overserved-scores {
    display: flex;
    flex-wrap: wrap;
    gap: 16px;
    font-size: 13px;
    color: #6B7280;
    margin-bottom: 8px;
}

.overserved-scores span {
    font-weight: 500;
}

.low-opp {
    color: #DC2626;
    font-weight: 600;
}

.why-skip {
    font-size: 14px;
    color: #6B7280;
    line-height: 1.5;
    font-style: italic;
}

/* Mobile Responsive - Redesign */
@media (max-width: 768px) {
    .executive-summary {
        padding: 24px 20px;
    }
    
    .priority-cards {
        grid-template-columns: 1fr;
    }
    
    .insight-grid {
        grid-template-columns: 1fr;
    }
    
    .insight.pattern {
        flex-direction: column;
        text-align: center;
    }
    
    .matrix-quadrant {
        grid-template-columns: 1fr;
    }
    
    .outcome-header {
        flex-wrap: wrap;
    }
    
    .outcome-rank {
        order: -1;
    }
    
    .urgency-badge {
        margin-left: 0;
        width: 100%;
        text-align: center;
    }
    
    .score-row {
        flex-direction: column;
        align-items: stretch;
        gap: 8px;
    }
    
    .score-label {
        min-width: auto;
    }
    
    .rec-header {
        flex-wrap: wrap;
    }
    
    .rec-timeline {
        width: 100%;
        margin-top: 8px;
    }
    
    .overserved-scores {
        flex-direction: column;
        gap: 8px;
    }
}

/* Illustrative Disclaimer */
.illustrative-disclaimer {
    background: #FEF3C7;
    border-left: 4px solid #F59E0B;
    padding: 24px;
    margin-bottom: 48px;
    border-radius: 8px;
}

.disclaimer-header {
    margin-bottom: 16px;
}

.disclaimer-badge {
    display: inline-block;
    background: #F59E0B;
    color: white;
    padding: 6px 16px;
    border-radius: 4px;
    font-size: 13px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.illustrative-disclaimer p {
    font-size: 15px;
    line-height: 1.7;
    color: #78350F;
    margin-bottom: 12px;
}

.illustrative-disclaimer .learn-more {
    display: inline-block;
    margin-top: 12px;
    color: #92400E;
    font-weight: 600;
    text-decoration: none;
    border-bottom: 2px solid #F59E0B;
}

.illustrative-disclaimer .learn-more:hover {
    color: #78350F;
}

/* Methodology Matrix */
.methodology-visual {
    margin-top: 24px;
}

.matrix-diagram {
    position: relative;
    margin: 32px auto;
    max-width: 600px;
}

.matrix-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    grid-template-rows: 1fr 1fr;
    gap: 8px;
    min-height: 400px;
}

.matrix-axis-y {
    position: absolute;
    left: -80px;
    top: 50%;
    transform: translateY(-50%) rotate(-90deg);
    transform-origin: center center;
    font-size: 12px;
    font-weight: 600;
    color: #6b7280;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    white-space: nowrap;
    width: 150px;
    text-align: center;
}

.matrix-axis-x {
    margin-top: 12px;
    text-align: center;
    font-size: 13px;
    font-weight: 600;
    color: #6b7280;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.quadrant {
    padding: 24px;
    border-radius: 8px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    text-align: center;
}

.quadrant-label {
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 12px;
}

.quadrant p {
    font-size: 14px;
    line-height: 1.6;
}

.high-opportunity {
    background: #FEE2E2;
    border: 2px solid #DC2626;
}

.high-opportunity .quadrant-label {
    color: #DC2626;
}

.appropriately-served {
    background: #E0F2FE;
    border: 2px solid #0284C7;
}

.appropriately-served .quadrant-label {
    color: #0284C7;
}

.low-priority {
    background: #F3F4F6;
    border: 2px solid #9CA3AF;
}

.low-priority .quadrant-label {
    color: #6B7280;
}

.overserved {
    background: #FEF3C7;
    border: 2px solid #F59E0B;
}

.overserved .quadrant-label {
    color: #D97706;
}

.formula-simple {
    text-align: center;
    margin: 24px 0 12px;
    font-size: 16px;
    color: #374151;
}

.formula-explain {
    text-align: center;
    font-size: 14px;
    color: #6b7280;
}

/* Validation Notes */
.validation-note {
    background: #F3F4F6;
    padding: 12px 16px;
    border-radius: 6px;
    font-size: 13px;
    color: #6B7280;
    margin-top: 12px;
    font-style: italic;
}

/* Real Methodology Section */
.real-methodology {
    margin-top: 64px;
    padding-top: 48px;
    border-top: 2px solid #e5e7eb;
}

.real-methodology h2 {
    font-size: 32px;
    font-weight: 600;
    margin-bottom: 16px;
    color: #1a1a1a;
}

.real-methodology .intro {
    font-size: 18px;
    color: #4b5563;
    margin-bottom: 32px;
    line-height: 1.7;
}

.methodology-steps {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    margin-bottom: 48px;
}

.method-step {
    background: #F7F7F7;
    padding: 24px;
    border-radius: 8px;
    border-left: 4px solid #2563EB;
}

.method-step h3 {
    font-size: 18px;
    font-weight: 600;
    margin-bottom: 12px;
    color: #1a1a1a;
}

.method-step ul {
    padding-left: 20px;
}

.method-step li {
    margin-bottom: 8px;
    font-size: 14px;
    line-height: 1.6;
}

.real-vs-illustrative {
    margin-top: 48px;
}

.real-vs-illustrative h3 {
    font-size: 24px;
    font-weight: 600;
    margin-bottom: 24px;
    color: #1a1a1a;
}

.comparison-table {
    width: 100%;
    border-collapse: collapse;
    background: white;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    overflow: hidden;
}

.comparison-table thead {
    background: #F7F7F7;
}

.comparison-table th {
    padding: 14px 16px;
    text-align: left;
    font-size: 13px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: #6b7280;
    border-bottom: 2px solid #e5e7eb;
}

.comparison-table td {
    padding: 14px 16px;
    border-top: 1px solid #e5e7eb;
    font-size: 14px;
    color: #374151;
}

.comparison-table tbody tr:hover {
    background: #F9FAFB;
}

.comparison-table td:first-child {
    font-weight: 600;
    color: #1a1a1a;
}

.comparison-table td:nth-child(2) {
    color: #F59E0B;
    font-style: italic;
}

.comparison-table td:nth-child(3) {
    color: #10B981;
    font-weight: 500;
}

/* Mobile Responsive - New Sections */
@media (max-width: 768px) {
    .methodology-steps {
        grid-template-columns: 1fr;
    }
    
    .matrix-grid {
        min-height: 600px;
    }
    
.matrix-axis-y {
    position: absolute;
    left: -80px;
    top: 50%;
    transform: translateY(-50%) rotate(-90deg);
    transform-origin: center center;
    font-size: 12px;
    font-weight: 600;
    color: #6b7280;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    white-space: nowrap;
    width: 150px;
    text-align: center;
}

/* ==========================================
   RESEARCH METHODOLOGY STYLES
   ========================================== */

/* Protocol Summary Stats */
.protocol-summary {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 16px;
    margin: 24px 0;
    padding: 24px;
    background: #F9FAFB;
    border-radius: 8px;
}

.protocol-stat {
    text-align: center;
}

.stat-label {
    font-size: 13px;
    color: #6b7280;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 8px;
}

.stat-value {
    font-size: 18px;
    font-weight: 600;
    color: #1a1a1a;
}

/* Interview Script Formatting */
.interview-script {
    margin: 32px 0;
}

.script-section {
    background: #ffffff;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    padding: 24px;
    margin-bottom: 16px;
}

.section-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 12px;
}

.section-header h4 {
    font-size: 16px;
    font-weight: 600;
    color: #1a1a1a;
}

.section-timing {
    font-size: 13px;
    color: #6b7280;
    background: #F3F4F6;
    padding: 4px 12px;
    border-radius: 4px;
}

.section-goal {
    font-size: 14px;
    color: #4b5563;
    margin-bottom: 16px;
    padding: 12px;
    background: #FEF3C7;
    border-left: 3px solid #F59E0B;
    border-radius: 4px;
}

.section-questions ul {
    list-style: none;
    padding: 0;
}

.section-questions li {
    padding: 12px 16px;
    margin: 8px 0;
    background: #F9FAFB;
    border-left: 3px solid #2563EB;
    border-radius: 4px;
    font-size: 14px;
    color: #1f2937;
}

.section-questions li::before {
    content: "Q: ";
    font-weight: 600;
    color: #2563EB;
}

/* Survey Question Blocks */
.survey-examples {
    margin: 32px 0;
}

.survey-example {
    background: #ffffff;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    padding: 24px;
    margin-bottom: 20px;
}

.outcome-statement {
    font-size: 15px;
    color: #1a1a1a;
    margin-bottom: 16px;
    padding-bottom: 16px;
    border-bottom: 1px solid #e5e7eb;
}

.question-pair {
    display: grid;
    gap: 12px;
}

.question {
    padding: 16px;
    border-radius: 6px;
    font-size: 14px;
}

.question.importance {
    background: #EFF6FF;
    border-left: 3px solid #2563EB;
}

.question.satisfaction {
    background: #F0FDF4;
    border-left: 3px solid #10B981;
}

.question-label {
    font-weight: 600;
    display: block;
    margin-bottom: 6px;
}

.question.importance .question-label {
    color: #2563EB;
}

.question.satisfaction .question-label {
    color: #10B981;
}

.question-text {
    color: #4b5563;
}

/* Process Step Diagrams */
.research-process {
    margin: 32px 0;
}

.process-step {
    display: flex;
    gap: 20px;
    margin-bottom: 24px;
    padding-bottom: 24px;
    border-bottom: 1px solid #e5e7eb;
}

.process-step:last-child {
    border-bottom: none;
    padding-bottom: 0;
}

.step-number {
    flex-shrink: 0;
    width: 40px;
    height: 40px;
    background: #2563EB;
    color: #ffffff;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 600;
    font-size: 18px;
}

.step-content {
    flex: 1;
}

.step-content h4 {
    font-size: 16px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 8px;
}

.step-content p {
    font-size: 14px;
    color: #4b5563;
    margin-bottom: 12px;
}

.step-deliverable,
.step-tools {
    font-size: 13px;
    color: #6b7280;
    margin-top: 8px;
}

.step-deliverable strong,
.step-tools strong {
    color: #1a1a1a;
}

/* Traceability Matrix */
.traceability-matrix {
    margin: 32px 0;
}

.traceability-table {
    width: 100%;
    border-collapse: collapse;
    margin-top: 16px;
}

.traceability-table th {
    background: #F9FAFB;
    padding: 12px;
    text-align: left;
    font-size: 13px;
    font-weight: 600;
    color: #1a1a1a;
    border-bottom: 2px solid #e5e7eb;
}

.traceability-table td {
    padding: 12px;
    font-size: 14px;
    color: #4b5563;
    border-bottom: 1px solid #e5e7eb;
}

.traceability-table tr:last-child td {
    border-bottom: none;
}

.traceability-table td:first-child {
    font-weight: 600;
    color: #1a1a1a;
}

/* Criteria Table */
.criteria-table {
    width: 100%;
    border-collapse: collapse;
    margin-top: 16px;
}

.criteria-table th {
    background: #F9FAFB;
    padding: 12px;
    text-align: left;
    font-size: 13px;
    font-weight: 600;
    color: #1a1a1a;
    border-bottom: 2px solid #e5e7eb;
}

.criteria-table td {
    padding: 12px;
    font-size: 14px;
    color: #4b5563;
    border-bottom: 1px solid #e5e7eb;
}

.criteria-table tr:last-child td {
    border-bottom: none;
}

/* Comparison Grid */
.comparison-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    margin: 32px 0;
}

.comparison-column {
    background: #ffffff;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    padding: 24px;
}

.comparison-column.synthetic {
    border-top: 3px solid #DC2626;
}

.comparison-column.real {
    border-top: 3px solid #10B981;
}

.comparison-column h3 {
    font-size: 16px;
    font-weight: 600;
    margin-bottom: 16px;
}

.comparison-column.synthetic h3 {
    color: #DC2626;
}

.comparison-column.real h3 {
    color: #10B981;
}

.comparison-column ul {
    list-style: none;
    padding: 0;
}

.comparison-column li {
    padding: 8px 0 8px 24px;
    position: relative;
    font-size: 14px;
    color: #4b5563;
    line-height: 1.6;
}

.comparison-column.synthetic li::before {
    content: "✗";
    position: absolute;
    left: 0;
    color: #DC2626;
    font-weight: 600;
}

.comparison-column.real li::before {
    content: "✓";
    position: absolute;
    left: 0;
    color: #10B981;
    font-weight: 600;
}

.when-to-use {
    margin: 32px 0;
    padding: 24px;
    background: #F9FAFB;
    border-radius: 8px;
}

.when-to-use h3 {
    font-size: 16px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 16px;
}

/* Deliverables Grid */
.deliverables-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 20px;
    margin: 32px 0;
}

.deliverable-card {
    background: #ffffff;
    border: 1px solid #e5e7eb;
    border-radius: 8px;
    padding: 24px;
}

.deliverable-card h4 {
    font-size: 16px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 12px;
}

.deliverable-card p {
    font-size: 14px;
    color: #4b5563;
    margin-bottom: 16px;
    line-height: 1.6;
}

.deliverable-meta {
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.format-badge {
    font-size: 12px;
    font-weight: 600;
    color: #6b7280;
    background: #F3F4F6;
    padding: 4px 10px;
    border-radius: 4px;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.example-link {
    font-size: 13px;
    color: #2563EB;
    text-decoration: none;
    font-weight: 500;
}

.example-link:hover {
    text-decoration: underline;
}

/* Methodology Overview */
.methodology-overview {
    background: #F9FAFB;
    border-left: 4px solid #2563EB;
    padding: 24px;
    margin-bottom: 48px;
    border-radius: 4px;
}

.methodology-overview h2 {
    font-size: 20px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 16px;
}

/* Section Spacing */
.interview-protocol-section,
.survey-protocol-section,
.competitive-research-section,
.segment-prioritization-section,
.sourcing-section,
.comparison-section,
.deliverables-section {
    margin-bottom: 64px;
}

.interview-protocol-section h2,
.survey-protocol-section h2,
.competitive-research-section h2,
.segment-prioritization-section h2,
.sourcing-section h2,
.comparison-section h2,
.deliverables-section h2 {
    font-size: 24px;
    font-weight: 600;
    color: #1a1a1a;
    margin-bottom: 24px;
    padding-bottom: 12px;
    border-bottom: 2px solid #e5e7eb;
}

.protocol-description {
    margin: 24px 0;
    font-size: 15px;
    color: #4b5563;
    line-height: 1.7;
}

/* Responsive */
@media (max-width: 768px) {
    .comparison-grid {
        grid-template-columns: 1fr;
    }
    
    .protocol-summary {
        grid-template-columns: 1fr;
    }
    
    .process-step {
        flex-direction: column;
    }
    
    .deliverables-grid {
        grid-template-columns: 1fr;
    }
}